Luxe Hair Studio is an upscale salon that provides a luxurious experience for both clients and stylists.
Shawna Tidwell had been a hair stylist since 2007 while her husband Steven was studying for a degree in business administration. He got the opportunity to use his business education when they decided to open their own salon. Shawna had been renting booth space in other shops and wanted a place that would be more functional for her and more enjoyable for other stylists.
The Tidwells feel they have created an environment where stylists can feel comfortable and succeed. For example, they have a large break room with many amenities including lockers and even a mechanical massage chair. They are very active on social media; there is even an area where patrons can take selfies so they can update their pages. They also secured a prime location where over 26,000 vehicles pass by the salon every day.
Mentor Perry Stow assisted the Tidwells with their business plan. He was able to help them determine a clear mission statement and goals for the company. Stow also introduced then to other professionals who could offer assistance and make recommendations. While the couple had a vision of what they wanted their business to look like, SCORE helped them with the practical implementation of their plan.
Stow was accessible, knowledgeable and was able to bring an objective perspective to their plans for the business.